This year — like every year — the grand final of the NFL season set the stage for firms to get creative with high-profile commercials showing off their latest products and services to a record-breaking TV audience. Here’s a recap of some of the consumer tech sector’s standout ads screened during Super Bowl LII, Sunday, February 4, 2018.
Among the many commercials for beers, a new SUV, chips, and the first trailer for “Solo: A Star Wars Story,” new technologies were also on show during this year’s Super Bowl commercial breaks, with fresh ads from the likes of telecoms operators Verizon, T-Mobile and Sprint.
Group buying website Groupon screened an ad bigging up its role in supporting local businesses, while website creation platform Wix.com signed up comedians Rhett McLaughlin and “Link” Neal to show just how easy its online service is to use.
Perhaps the most striking video from tech advertisers was Amazon’s commercial, in which the firm’s intelligent voice assistant Alexa loses her voice and is replaced by stand-ins including actors Anthony Hopkins and Rebel Wilson, rapper Cardi B and chef Gordon Ramsay.
However, the prize for the most celebrity stars goes to headphones brand Monster, with a spot starring singer Iggy Azalea and YouTuber Ricegum, alongside Aerosmith guitarist Joe Perry and Joey Fatone from boy band NSYNC.