The hip-hop star, 42, teamed up with officials at non-profit group FirstBook to provide reading materials to disadvantaged kids, reported Billboard magazine.
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The campaign is designed to coincide with the upcoming release of Williams’ new picture book Happy!, which is based on his ‘Despicable Me 2’ theme song of the same name.
Publishers at Penguin Young Readers are also urging fans to spread the word on social media by sharing why reading makes them happy using the hashtag “#readHappy”, with each post generating a book donation to children in need.
“Every child on this planet deserves to experience the joy of reading,” said Williams, a father of one.