Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a ranking of Super Bowl commercials based on consumer votes.
The winning ad opens when Alexa gets a common question: What’s the weather? Amazon’s virtual assistant answers in her familiar, soothing voice, “In Austin, it’s 60 degrees with a chance …” and then she coughs and conks out.
Amazon founder and CEO Jeff Bezos, as himself, is reassured by his uncertain staff that replacements are at the ready. Among those who try — and spectacularly fail — to fill Alexa’s virtual vocal cords are Gordon Ramsay, Rebel Wilson, Cardi B and Sir Anthony Hopkins.
When Alexa’s voice returns, so does she. No explanation is offered for what happened to her. But, hey, it is flu season.
The NFL finished second in razor-close voting. Eli Manning and Odell Beckham Jr.staged a two-stepping touchdown celebration as a spot-on parody of the Patrick Swayze-Jennifer Grey dance scene from the 1987 movie Dirty Dancing. The NFL, which used to penalize TD celebrations, instead celebrated them in the commercial set to “(I’ve Had) The Time of My Life.” Broadway choreographer Stephanie Klemons coached up the players, who gave 110%.
Budweiser placed third with an ad about the company’s emergency water program, starring employees from the brewery in Cartersville, Ga. That’s where they make beer, of course, but also where they produce clean drinking water for communities hit by natural disasters. Over the past 30 years, the Cartersville site has helped to provide more than 79 million cans of clean drinking water in times of need.
Toyota was fifth with the first ad in its history that featured no cars. The commercial centered on the heartwarming story of Lauren Woolstencroft, a Paralympian born with no legs below the knee and no left arm below the elbow. Toyota’s ad is part of campaign to spread word about its evolution into what it calls a mobility company.
The themes of the night were humor, as in Alexa and NFL dirty dancing, and humanitarianism, as in Bud’s and Toyota’s ads. Amazon won Ad Meter for the first time.
Budweiser has won more than any other advertiser. Last week, Bud won a separate contest held this year, the Ad Meter 30th Anniversary Bracket, presented by Kia and sponsored by Sprint. USA TODAY assembled a bracket-style contest among past Ad Meter winners and Bud’s 2014 commercial called “Puppy Love” took the title.
Source by:- usatodayShare: